for immediate release
Take a test drive,
wear the EV grin
sitting on the fence about buying an electric vehicle (EV), take a test drive. A
hands-on experience is one of the main things that persuade owners to buy their
first EV, according to a recent survey by Flip
the Fleet, a nationwide EV owners collective.
a third (27%) of 343 survey participants were most persuaded to buy an EV by
taking one for a drive.
doesn’t surprise me,” said Margaret Baker, a Kaipara EV advocate who drove New
Zealand’s first 100% electric taxi in Whangarei for almost two years. She’s
also given EV rides and drives to curious members of the public at community
events around the country.
I’ve seen take a ride or test drive comes back wearing the EV grin. They are
surprised by the smooth, quiet, comfortable ride and the power these cars have
– even the small ones.”
survey suggested that buying a car is a complex and personal process. As well as test drives, word of mouth was a
key influence. Nineteen percent of buyers put their trust in the testimony of
people like friends and family, or other EV owners before they switched.
respondents put in hours of research and relied most heavily on media (20%) or
websites (15%) to check out the new technology.
13% of New Zealanders say they are familiar with EVs according to market
research by the Energy Efficiency and Conservation Authority (EECA).
not unique to New Zealand – people’s understanding in other countries still has
a long way to go,” says Henrik Moller of Flip
the Fleet. A UK survey found 42% of Brits weren’t sure if you could put an
EV through a car wash. “You can,” says Moller, “just like you can charge them
outside in all weather conditions with the appropriate equipment.”
are his top three ways to get up to speed on EVs:
- Go to an event where EV owners have their cars available
for rides and drives – you’ll get the hands-on experience plus the owner’s
insights. See www.leadingthecharge.org.nz
- Download EECA’s Buyer’s Guide to Electric
Vehicles for an overview of EVs, their benefits and potential pitfalls. See www.eeca.govt.nz/evbuyersguide
- Visit an EV specialist dealership – fully
trained salespeople can be a font of technical and practical knowledge.
Flip the Fleet is
a citizen science project that provides scientifically reliable information on
the benefits and constraints of electric vehicles in New Zealand. The project is partly funded by the
government’s Low Emission Vehicles Contestable Fund, administered by the Energy
Efficiency and Conservation Authority (EECA).
Participation is free and all New Zealand’s electric
vehicle owners can enrol at www.flipthefleet.org.
and colourful quotes of the participants in the survey described in this media
release can be extracted from https://flipthefleet.org/2018/what-information-most-helps-people-to-decide-to-buy-an-ev-1-click-survey-23/
Baker; Flip the Fleet spokesperson –
021528250 – firstname.lastname@example.org
Moller, Prof Emeritus, Centre for Sustainability, University of Otago; and
cofounder of Flip the Fleet – 027 2268 688 – email@example.com
PowerStats Ltd.; and cofounder of Flip the Fleet – 021 927
346 – firstname.lastname@example.org
Fitzpatrick, Senior Communications Advisor, Energy Efficiency and Conservation
Authority – 027 403 3378 – Kathryn.Fitzpatrick@eeca.govt.nz
Photos of the
Flip the Fleet spokespeople are available from: http://flipthefleet.org/resources/team-photos/